Wednesday, December 30, 2009

BBDO

BBDO is a member of Omnicom which boasts some of the largest agencies in the nation.  One of those agencies is BBDO.  A worldwide company with roots in New York boasts such clients as Burger King, and Pepsi.  

This particular ad is for BBDO New York for GE.  



I love this because I think that the imagination that thought of it was smartly childlike. It reminds me of being a little kind and wondering wha tit would be like to live in the clouds. I also think it is effective to use the rain as a similie to the clean water that GE produces.

Thursday, December 17, 2009

Publicis Groupe

Publicis

This ad by Publicis & Hal Riney for US Cellular is an artful approach to cellular advertising. It urges consumers to think about the people in their phone rather than just talking about network sizes, promising a program that saves all the contacts in your phone.



Saatchi and Saatchi

This ad by Saatchi and Saatchi New Zealand for Toyota is about more than just selling a car. In this ad, the toyota is a prop on the way to your dreams. This was such a clever and funny way to promote toyota trucks.



Leo Burnett

This ad was a promotion for star wars in a McDonalds ad, or a promotion for McDonalds in a star wars ad by Leo Burnett. This was a typical case of borrowing interest from another product in an ad. I didn't see how the two connected in the ad at all.



Fallon Worldwide

This ad for Citi bank by Fallon Worldwide, Minneapoilis is a sweet albeit corny commercial. Advertisers are getting creative with the current economic recession and finding ways to promote living a good life rather than just living a wealthy life.



Kaplan Thaler Group

Kaplan Thaler Group is responsible for all of those swiffer commercials where the old mop is trying to get the attention of the swiffer enligtened housewife. I thought they were funny at first but I am soon approaching burnout as all the variations of this ad are the same. If they are going to stick with this idea they need to at least to something different with it.



Team One Advertising

This ad by Team One advertising for Lexus presents some cool imagery with the turning table in between the two cars, yet still doesn't scream new or different car commercial, but rather is exactly what you would expect from a car commercial.

Tuesday, December 1, 2009

Last of the Small Independents

Secret Weapon Marketing

Secret Weapon Marketing is responsible for what is in my opinion the funniest of advertisements on t.v, the Jack in the Box Commercials.  This one in particular, the Mini Buffalo Ranch Chicken Sandwich gets me every single time.  I think its just the mix of cleverness with rediculous-ness that makes it so funny.  What I want to know is who was sitting in their office and thought to themselves, "I know we will make a mini buffalo ranch chicken sandwich dance!"  This person is a genius.



Wongdoody

The Wongdoody spot for pizza night...or pizza Knight for round table pizza is genius.  It doesn't go too far out of the box, it just takes a literal different interpretation of a word and turns it into an entire ad concept.  I love the simplicity, I think that is what makes it so successful.



R/GA

R/GA made this contribution to the Ad Council's fight against cyber bullying, and sexting.  The idea was to make a forum for teens to discuss this issue so that they had the tools to make the right decision.  Because the effort was made in the perspective of teens, it was very successful.  I great piece of creative, and interactive work by R/GA.



AMV/BBDO

I wanted to look at this ad by AMV/BBDO because as an avid gum addict I have always been intrigued by this 5 gum.  In sleek black packaging, they name cinnamon gum, "flare."  I think that this ad definitely goes with the over all feel of the gum in that it is meant to be intense, and sleek.  I think that the art direction in the ad was great, but if I watched it without the logo.  I would never have known it was a gum ad.