More Small Independents

La Comunidad

Ground Zero

Mother

72 and Sunny

StrawberryFrog

22squared

Modernista!  

This ad for Hummer by Modernista! I think is genius.  No different camera angles, no messing around with clever copy, just a straight shot of the hummer going across some rugged terrain.  I also feel that this really works because, there really is no practical reason to purchase a hummer.  I think that Modernista has latched onto that and gone with the idea that people buy hummers because they look cool.     

David&Goliath

This ad for Hot Wheels by David&Goliath is a funny way of looking at toy cars.  I think little kids would love this because they always want things that are 'real.'  This is definitely a fresh take on toy advertising by David and Goliath. 

Venables, Bell & Partners, SF

I have always liked this advertisement for Audi by Venables, Bell and Partners of San Francisco, as it is so clever for a car commercial.  I love the way the kid is just staring at the cards realizing that he is being brainwashed, and how the Audi pulls in and changes everything.  It's not just a car commercial its a permission slip to 'break the cycle.' 

Small Independents

Rethink

This ad for Science World by Rethink is downright creepy.  While it does catch your attention, I really don't know what made anyone think this was a good idea.  Very creative Rethink, but very, very weird.  

Taxi

This ad by Taxi for Viagra wittily shows that sometimes in a conversation there is only one thing that  you need to understand to know what is going on.  I find it a little odd that old men are having conversations about Viagra while bowling, ultimately it was a very creative work by Taxi.  

Droga5

This commercial for Rhapsody by Droga5 promotes that fans can upload music quickly.  When watching the ad I felt that the art directors were trying to recreate a dream, but then I didn't really understand what that had to do with Rob Thomas, especially since all the characters ran past him.  Ultimately I didn't understand what this commercial was getting at, although the idea was cool looking. 

Large Independents

Dentsu

This ad for WonderBra, created by Dentsu in Singapore is subtly sexy, but also hilarious.  Its not about the physical attributes of the bra, rather it pokes fun at it.  It doesn't say anything, but shows it.  I think its hilarious that you don't get it at first, and then the Wonderbra logo shows up and instantly you understand.

Weiden and Kennedy

This ad by Weiden and Kennedy titles, "OPioneers!" challenges people to "Go Forth!"  I think that this ad turns Levi's into the  American adventurer jean.  Wranglers already had the classic cowboy feel to their jeans, Weiden and Kennedy took the path of another American classic, the pioneer, the adventurer with the spirit of Lewis and Clark but with fire and energy.  This was a great piece by Weiden and Kennedy. 

Bartle Bogle Hegarty 

This commercial for Audi, by Bartle Bogle and Hegarty is a very creative approach to a car commercial, as though in a different world if you could make a car just as you wanted it, this would be the car you would make.  

 

Richards Group 

This ad for Chick Fil A by the Richards Group is a continuation of their "Eat Mor Chikin" campaign.  I always thought that these commercials were funny but a little disturbing.  I don't really want to think about the fact that cows are protesting hamburgers while I'm eating. Although, this campaign has been running for a long time with a lot of creative twists.

Doner

This ad by Doner for UPS, reminds be of the Coca Cola happiness machines commercials.  There seems to be a trend of creating an animated world under the simple things we encounter all the time like vending machines, or in this case cardboard boxes.  This is a great piece of creative work. 

Cramer-Krasselt

This ad for Careerbuilder.com by Cramer Krasselt is a funny way to literally portray the way people feel when they are stuck in their jobs.  Whenever I see this I just can't help but think of what it would have been like to shot these scenes, the actor really did do a good job of looking at the monkey with a straight face.  This ad was clever and funny.