Friday, November 20, 2009

More Small Independents


La Comunidad

Ground Zero

Mother

72 and Sunny

StrawberryFrog

22squared

Modernista!  

This ad for Hummer by Modernista! I think is genius.  No different camera angles, no messing around with clever copy, just a straight shot of the hummer going across some rugged terrain.  I also feel that this really works because, there really is no practical reason to purchase a hummer.  I think that Modernista has latched onto that and gone with the idea that people buy hummers because they look cool.     



David&Goliath

This ad for Hot Wheels by David&Goliath is a funny way of looking at toy cars.  I think little kids would love this because they always want things that are 'real.'  This is definitely a fresh take on toy advertising by David and Goliath. 


Venables, Bell & Partners, SF

I have always liked this advertisement for Audi by Venables, Bell and Partners of San Francisco, as it is so clever for a car commercial.  I love the way the kid is just staring at the cards realizing that he is being brainwashed, and how the Audi pulls in and changes everything.  It's not just a car commercial its a permission slip to 'break the cycle.' 




Thursday, November 12, 2009

Small Independents

Rethink

This ad for Science World by Rethink is downright creepy.  While it does catch your attention, I really don't know what made anyone think this was a good idea.  Very creative Rethink, but very, very weird.  



Taxi

This ad by Taxi for Viagra wittily shows that sometimes in a conversation there is only one thing that  you need to understand to know what is going on.  I find it a little odd that old men are having conversations about Viagra while bowling, ultimately it was a very creative work by Taxi.  




Droga5

This commercial for Rhapsody by Droga5 promotes that fans can upload music quickly.  When watching the ad I felt that the art directors were trying to recreate a dream, but then I didn't really understand what that had to do with Rob Thomas, especially since all the characters ran past him.  Ultimately I didn't understand what this commercial was getting at, although the idea was cool looking. 




Thursday, November 5, 2009

Large Independents

Dentsu

This ad for WonderBra, created by Dentsu in Singapore is subtly sexy, but also hilarious.  Its not about the physical attributes of the bra, rather it pokes fun at it.  It doesn't say anything, but shows it.  I think its hilarious that you don't get it at first, and then the Wonderbra logo shows up and instantly you understand.



Weiden and Kennedy

This ad by Weiden and Kennedy titles, "OPioneers!" challenges people to "Go Forth!"  I think that this ad turns Levi's into the  American adventurer jean.  Wranglers already had the classic cowboy feel to their jeans, Weiden and Kennedy took the path of another American classic, the pioneer, the adventurer with the spirit of Lewis and Clark but with fire and energy.  This was a great piece by Weiden and Kennedy. 




Bartle Bogle Hegarty 

This commercial for Audi, by Bartle Bogle and Hegarty is a very creative approach to a car commercial, as though in a different world if you could make a car just as you wanted it, this would be the car you would make.  


 
Richards Group 

This ad for Chick Fil A by the Richards Group is a continuation of their "Eat Mor Chikin" campaign.  I always thought that these commercials were funny but a little disturbing.  I don't really want to think about the fact that cows are protesting hamburgers while I'm eating. Although, this campaign has been running for a long time with a lot of creative twists.




Doner

This ad by Doner for UPS, reminds be of the Coca Cola happiness machines commercials.  There seems to be a trend of creating an animated world under the simple things we encounter all the time like vending machines, or in this case cardboard boxes.  This is a great piece of creative work. 



Cramer-Krasselt

This ad for Careerbuilder.com by Cramer Krasselt is a funny way to literally portray the way people feel when they are stuck in their jobs.  Whenever I see this I just can't help but think of what it would have been like to shot these scenes, the actor really did do a good job of looking at the monkey with a straight face.  This ad was clever and funny.



Friday, October 30, 2009

MDC


Crispin Porter + Bogusky

Crispin Porter + Bogusky is nows for its recent work for Burger king. This ad for Burger King's Kick'n Chicken Sandwich reminds me of the comedies of my youth including, the Karate Kid, and Monty Python and the Holy Grail. It reminded me of the intense karate training in the Karate Kid, but the chicken just made it so slapstick silly it reminded be of the part in Monty Python when there was an attack bunny that killed the knights that crossed it. All of Crispin's recent work for Burger King seems to have the same sense of humor that attracts a younger crowd.



VitroRobertson

VitroRobertson's ads for Taylor guitars are meant to show how music connects people.  This ad is a simple yet creative way to literally put the product into the metaphor.  I think that this ad creates a beautiful image, and a beautiful metaphor.  



Cliff Freeman and Partners

This ad for Cliff Freeman and Partners is one in a series of 2000 Cannes Gold Lion winning spots for Budget via Cliff Freeman, New York.  While the ad is funny, I still can't help but feel that the whole idea of a meeting of people sitting around a table and coming up with funny ideas isn't overdone.  I can think of three commercials running right now that use that same idea.  Its funny, but it's not original.  




Kirshenbaum Bond

this ad by Kirschenbaum Bond has the distinct flavor of the kind of home video that you would find on YouTube, but it is an ad for Wendy's.  It is exactly this kind of advertising that I think makes people stop fast forwarding through the ads between shows, because its so weird that people want to see it!


Tuesday, October 27, 2009

Havas

Arnold Worldwide

Arnod Worldwide developed this ad for Jack Daniels as an effort to work in partnership with the sponsorships that the brand had. The rodeo setting in black and white works really well with the product, Jack Daniels and this ad seems to come together effortlessly.



Euro RSCG

This ad by Euro RSCG Bangkok for a thai bank promotes its ability to help with housing loan payments. I found this commercial strange if not a bit disturbing, but credited it to different cultures having different senses of humor. It is ad the very least very creative.

Wednesday, October 21, 2009

Interpublic Continued.


Mullen 

This ad for La Quinta by Mullen takes a sarcastic take on business trips.  I think this is an interesting way to promote La Quinta, as I interpreted from it, "if you have to wake up here at least be optimistic about it...we have waffles."  I don't think that this ad really does anything for La Quinta.




Campbell Mithun

This ad for Famous Footwear reminded me exactly of a previous ad for payless.  A good song, close ups of shoes, and people who are really happy to wear them.  Not unexpected for a shoe commercial, but well done.  




T.A.G. Sf

This trailer for Halo 3 by T.A.G. sf is a serious departure from your average video game commercial.  It shows the intensity of the game, and is overall an extremely high quality ad.  



Tuesday, October 20, 2009

WPP

Ogilvy and Mather
One of the largest agencies in WPP Ogilvy and Mather has hundreds of offices worldwide founded by David Ogilvy was of the most iconic names in advertising.  Some of their clients include, American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.
This print ad by Ogilvy and Mather New York for American features Ellen Degeneres.  The campaign had celebrities in their natural setting.  While the ads were creative, and the photography was great, I don't see how this is an effective promotion for American Express. 

Y&R

Young and Rubicam is headquartered in New York but has offices all over the world.   Some of their clients include, Orange, Colgate, Spring Valley, and Danone. 



This ad by Y&R Melbourne for Schweppes is a great example of large performance art that makes a great ad.  The ad brings a magic to carbonated water making it appear to be so much more than...carbonated water.  This is a great example of creative work by JWT.

JWT

Headquartered in Georgia, J. Walter Thompson is another strong member WPP.  Some of their clients include, ATI, BMC, DLP, CDW, and Symantec.  But some of their most famous ads are for DeBeers diamonds.  


I have always loves this DeBeers commercial by JWT simply because it's not overdone.  Its so simple, and conveys it's message so simply.  Or maybe I'm just a corny hopeless romantic, but the message of the ad is beautiful.


Grey

Headquartered in New York, Grey Advertising has many clients including Kraft, Sara Lee, Campbells, Dairy Queen, and Smuckers. 


Smuckers advertisements have to be one of my favorites of all time. This one, by Grey of New York is for Smuckers Uncrustables. While I feel that pre-made peanut butter and jelly sandwiches are the absolute epitome of laziness, there is something about the man's voice in the commercial that makes you want to hug your grandpa. Their commercials all carry the theme of simpler times, and simple pleasures, which works very well for a project like jelly.