Tuesday, October 20, 2009

WPP

Ogilvy and Mather
One of the largest agencies in WPP Ogilvy and Mather has hundreds of offices worldwide founded by David Ogilvy was of the most iconic names in advertising.  Some of their clients include, American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, and Maxwell House among them, and more recently, IBM and Kodak.
This print ad by Ogilvy and Mather New York for American features Ellen Degeneres.  The campaign had celebrities in their natural setting.  While the ads were creative, and the photography was great, I don't see how this is an effective promotion for American Express. 

Y&R

Young and Rubicam is headquartered in New York but has offices all over the world.   Some of their clients include, Orange, Colgate, Spring Valley, and Danone. 



This ad by Y&R Melbourne for Schweppes is a great example of large performance art that makes a great ad.  The ad brings a magic to carbonated water making it appear to be so much more than...carbonated water.  This is a great example of creative work by JWT.

JWT

Headquartered in Georgia, J. Walter Thompson is another strong member WPP.  Some of their clients include, ATI, BMC, DLP, CDW, and Symantec.  But some of their most famous ads are for DeBeers diamonds.  


I have always loves this DeBeers commercial by JWT simply because it's not overdone.  Its so simple, and conveys it's message so simply.  Or maybe I'm just a corny hopeless romantic, but the message of the ad is beautiful.


Grey

Headquartered in New York, Grey Advertising has many clients including Kraft, Sara Lee, Campbells, Dairy Queen, and Smuckers. 


Smuckers advertisements have to be one of my favorites of all time. This one, by Grey of New York is for Smuckers Uncrustables. While I feel that pre-made peanut butter and jelly sandwiches are the absolute epitome of laziness, there is something about the man's voice in the commercial that makes you want to hug your grandpa. Their commercials all carry the theme of simpler times, and simple pleasures, which works very well for a project like jelly.

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